Yoast is a popular WordPress plugin that helps you easily optimize keywords, key phrases, synonyms and related keywords for faster and better rankings with the Google search engine.  It’s a nice tool for beginners to advanced SEO experts helping you easily manage your websites content, internal linking suggestions, and making sure your on page optimization is completed. It also makes it really easy to tell Google exactly what your page is about using enhanced meta data that not only helps you rank but makes your articles and content relevant to the appropriate audiences.  It’s simple interface makes it a must with any website build that is WordPress enabled as it saves time and reduces common SEO errors such as duplicate content and removing 404 pages and dead links. This is one piece of the puzzle when creating a SEO strategy but a great tool for the on page optimization.