We dive in deep to understand the real business problems and opportunities of your company. To do this, we research your persona's and find out qualitative and quantitative information which form an idea of who your customers typically are. We then look at what drives them to make a purchase, what pains they are currently experiencing, what their biggest needs and challenges are, what kind of technology they are used to working with, what their demographic background is, and finally, what is their reason for engaging with you. Everything we gather from the persona mapping stage drives the design of the information architecture and resonates throughout your project all the way to digital marketing.

The information architecture (IA) phase is driven by each persona that engages your website, software, or app. The IA helps you see each persona’s engagement by showing the pages through-out the build, top-level features, tasks, processes and flow. Much like a flow chart the IA shows decision-making processes when each persona is engaging your build and what is happening in the background. Not only does the IA give you a full overview and road map to the project but it also defines the scope and functionality for the project to a tee. Having a properly designed IA allows us to organize content, provide optimal usability, addresses structure, and organization. From simple websites to complex software systems, the IA is always part of the development process.

Based on your Persona’s, we can now determine where large call to actions should be and what a typical layout your persona's would feel comfortable with to give them the best user experience possible. Wireframes are a skeleton prototype that show the layout of pages as well as element sizes and how users will interact with them. They contain no colours, typography, graphics or flavour that come during the design process. Wireframes can be adjusted quickly and address key elements before visual design is applied. The wireframes help address which elements will get more prominent visual representation and assure that the website design is going in the right direction by showing content organization, navigation, and content priority.

Now comes the fun part, visual design! Using mood boards we can help our clients illustrate the style they are trying to purse in conjunction with the Persona mapping, Information Architecture, and Wireframing. Mood boards can help our clients nail down a style they are looking for before we embark on providing you a pixel perfect visual design. By adding elements of flavour that nurture your persona's, we help grow your business and give graphics your customers want to see. Our eye-catching designs that are beautifully crafted, goal oriented, and in-line with your brand DNA with help speak to your customers and communicate your brand messages quickly and clearly. View case studies.

We test across all devices, over and over, for each of your persona's. Our quality assurance (QA) and agile development processes ensures that your product is ship ready. This stage means your build is rigorously tested, aligned to information architecture, and is ready to roll out for your business. QA is partially automated but our QA team goes through each scenario making sure your build is stable and tested. We also work with your team during this phase to make sure your deployment integrates as smoothly as possible with your existing framework, or replacing frameworks, so you can take comfort in knowing your build ready for the market.