In a world where the average person's attention span is shorter than that of a goldfish, it's more important than ever to make sure your website or product is designed with the user in mind. User centred design (UCD) is a process that puts the user at the centre of every decision made during the design process, in order to create a finished product that is not only fit for purpose, but also delightful to use. 

User centred design is not a new concept, but with recent advances in technology and changes in user behaviour, it has never been more important. In the early days of the web, designers were focused on creating websites that looked good and were easy to navigate. However, as the internet has become more complex and people have become more accustomed to using it, the focus has shifted to creating websites and products that are not only visually appealing and easy to use, but also offer a great user experience. 

A well-designed website or product should be intuitive and logical, easy to use and understand, and should make life easier for the user. It should be designed in such a way that users can achieve their goals quickly and easily, without having to think too much about how to use it. UCD is all about creating websites and products that meet the needs of users, rather than those of businesses or designers. 

In order to create a successful website or product, it's important to understand who your users are and what they need from your site or product. This can be done through market research, surveys, interviews, focus groups, and other methods of gathering user data. Once you have a good understanding of your users' needs, you can start designing a website or product that meets their needs. 

User centred design is an important process that helps ensure your website or product meets the needs of your users. By putting the user at the centre of every decision made during the design process, you can create a finished product that is easy to use and offers a great user experience. If you want to create a successful website or product, start by understanding who your users are and what they need from your site or product. Only then can you start designing something that meets their needs.