Understanding the needs and wants of your target audience is one of the most crucial aspects of a web design project.  In order to grasp the needs of your users, your design and development team should a create persona map which will outline user goals, expectations, and motivations.  By identifying these aspects, as early as possible, your team will save tons of time and avoid many headaches. 

Persona maps have several benefits with user reenactment being one of them.  User reenactment is the idea that persona maps allow companies to see their project through the eyes of a customer; Therefore, separating personal, and bias, opinions from the user experience.  By eliminating potentially damaging opinions, of executives and stakeholders, projects can focus on the needs of a user and help make their online experience simple and painless. 

Another benefit of Persona mapping is the fact that they help avoid building for what users want.  Often, when interviewing or conducting user research, companies find themselves gathering the wants of a user over their needs as users don’t always know what their goals require.  Persona maps help in this aspect as they turn user research into an in-depth analysis that pin points motivations and goals therefore identifying the users needs.

Although it is impossible to please everyone, Persona maps can help eliminate the guessing game of who your ideal users are and focus on designing an online experience that will cater to their needs.