Marketers know that SEO is important. But with the ever-changing landscape of search engine algorithms, it can be hard to keep up with best practices. That's why we've put together this list of four pillars of successful SEO. By following these best practices, you can ensure that your website is optimized for search engines and that you're driving traffic that converts.

Pillar #1: Relevant Keywords
The first step to any successful SEO strategy is identifying relevant keywords. These are the words and phrases that your target audience is searching for when they're looking for a product or service like yours. Once you've identified relevant keywords, you can incorporate them into your website's content to make sure that your site is being seen by people who are looking for what you have to offer. But beware: Stuffing your content with too many keywords will hurt your ranking and turn off potential customers. Use keywords thoughtfully and sparingly to strike the right balance.

Pillar #2: Optimized Content
Once you've identified relevant keywords, it's time to put them to work by creating optimization content. This is content that's designed specifically to rank well in search engines. Optimized content includes things like blog posts, infographics, and ebooks—basically, anything that will help you rank higher in a search engine and drive traffic to your website. 
  When creating optimized content, it's important to focus on quality over quantity. One high-quality piece of content will do more for your SEO than a dozen low-quality pieces. So take the time to create something truly valuable that will help you attract visitors and convert them into customers. It's also important to make sure that all of your website's content is well-written and free of errors. This not only helps with your overall ranking but also creates a better user experience, which can lead to more conversions.  Use spell check and grammar checkers, as well as editing tools like Hemingway App, to ensure that all of your website's content is error-free.

Pillar #3: user experience (UX) design Believe it or not, the way your website looks and feels plays a role in its ranking in search engines—that's because UX design affects how users interact with your site, and Google takes those interactions into account when determining where to rank your site in search results pages.  In order for users to have a positive experience on your site, it needs to be well-designed and easy to use. That means having a clean , responsive design that loads quickly and is easy to navigate . If users can't find what they're looking for or if they get frustrated while trying to use your site, they're likely to click away—and Google will take notice . Creating a great UX is essential not only for SEO but also for conversion rate optimization (CRO), so it's worth taking the time to get it right . 

Pillar #4: mobile-friendly  In today's mobile-first world , having a mobile-friendly website is no longer optional—it's essential . Not only do searchers expect sites to be mobile-friendly, but Google now uses mobile-friendliness as a ranking factor . That means if your site isn't optimised for mobile devices , you could be at a disadvantage in the SERPs . To make sure your site is mobile-friendly , start by checking Google's Mobile-Friendly Test tool. This tool will analysis your website and tell you if there are any issues that need to be fixed . Once you've made all the necessary changes , promote your mobile site using powerful “ near me ” keywords since searchers are increasingly using their mobile devices when they're searching for local businesses . 

By following these simple best practices, you can ensure that your website is optimised for both users and search engines—and that ultimately drives traffic that converts into paying customers . So don't neglect your SEO—it's essential for any successful digital marketing strategy .