Having an agile approach to software design allows for better software builds with engaging user experiences that are innovative and push the boundaries of the technology world. Using an array of different UX methodologies allows Red Cherry to follow a User Centered Design (UCD) process that allows for better products that involve end users as well as key stakeholders so as to understand commercial objectives; which ultimately results in a product that works better for its in- tended purpose.  

Building software/websites is a very detailed process and using UCD allows for less refactoring costs, better insights, stronger digital marketing campaigns and less risk.  UCD approach ensures that significant design issues are discovered early in the design phase and not after the product has been released. UCD approach results in products with a lower risk of failure. Every project brings a different toolset but always a similar process that we have fine-tuned over the last 13 years. We create website/software/apps that people love that focuses on a incredible  user and brand experience.