Communicating data to your target audience can sometimes be an eye-glazing and difficult task to do.  Infographics are used for this very reason as playful, simplified, graphics are used to turn complex concepts into fun and engaging content.  The compelling and attractive nature of infographics, also, if used properly, can benefit your website in many ways.

So how can infographics benefit your website? For starters, infographics create opportunities for your content to go viral. In a day and age where social media dominates the online world, it is crucial to make your content visual and accessible.  By creating easily obtainable content, your company can increase its chances in going viral which will boost your websites traffic dramatically.  Going viral not only benefits you by the amount of people who will view your content, but it also benefits you due to the “share factor”.  The share factor is a very important aspect as search engines, such as Google, will recognize the amount of times your website has been ‘shared’ which will result in a higher website ranking and increased SEO.  Lastly, infographics will increase your company’s brand awareness.  If your company makes the wise decision to attach your logo or branding to the infographic, people won’t only be talking about the great graphics your website has to offer, but they will also be talking about the company who created them.