Flowcharts and Workflows diagrams can help with top level views of a software system. Journey mapping helps understand the depth of clients emotions, experiences, time of day, social interactions and key realtionships capturing the complexity of each persona that will be using your software system. This is very important as it leads to each personas goal in using the system. Understanding the needs, motivation and behaviors of clients helps us understand their context and touch points. We always say we need not only to step into a employees shoes but actually roll out of their bed.

Understanding your employees and customers daily routine helps you deliver goals and increase efficiency and sales. Having high impact visual representations of your customers needs, goals and touch points gives your organization an understanding of key relationships to create world class users experiences across multiple devices.