Creating a clear, cohesive, visual brand identity in todays market is crucial, especially with the amount of advertising that is thrown in our faces on a daily basis.  Lets face it, we’re human.  We are programmed to judge a book by its cover.  Before we even begin to read about a company and what their values are, we instantly judge them by their branding.  This is why visual branding is especially crucial to any company that wants to succeed.  Company’s need to create a lasting impression that will stick with their viewers and help set them apart from their competition.  So If your company is in need of a new visual brand identity, here are some quick tips to take into consideration.

The first thing you will want to do, is make sure your brand has the right name. The name of your brand, in a nut shell, will communicate what your company has to offer; so choose your name wisely.  Remember if your brand name sounds funny, no matter how much you try to dress it up (visually) it will probably look funny too.  Next, create a clear visual style that represents your brand; one that you can use throughout all your marketing campaigns. To do this, conduct some market research and find out what your audience is looking for.  Do they want to see something playful or serious.  This aspect is very important as graphics and colours play a huge role in how your brand is perceived.  Along with your visual style guide, you will also want to consider the verbiage you use.  Since branding typically has very little text, the text you do use is crucial.  Make sure your verbiage not only communicates what your company embodies, but make sure it attracts the right crowd.  

If your branding can successfully encompass all three of these aspects, you will be well on your way to creating a very successful visual brand identity.