Web Development and Design for a targeted persona group.
Using our UCD process we first determined the personas that Link Investment was looking to attract to the website. This helps determine everything from the style and layout of the website right down to the fonts, images and calls to action. Once we have a good understanding of the audience we are presenting too we can then start to understand what information are we trying to bubble up to the surface and wireframe this quickly. When then followed the existing style guide for the branding and came up with a responsive easy to use website that clearly relays all the information to the personas that are digestible and provides a rich user experience. The website is powered by Wordpress CMS making it easy for Link Investment to make any updates them selves when they see fit.
Clean design with clear branding.
Custom icons, graphics and infographics.
Responsive design renders pixel perfect on mobile, tablet and desktop.
Clear top level messaging and clear calls to action give easy navigation.