With a ecommerce customers typical conversion rate around %2 what do you do about the other 98% of customers that leave your website? Remarketing allows you to keep in front of all your customers after they leave your website. Have ad reach across the web, Facebook and Twitter allows you to show...
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The importance of optimizing your website’s speed is more important now that ever before. When your website loads faster, you will not only increase your websites usability, but you will also increase...
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Using Google is a common practice for most people today. Search engine optimization allows us to rank your website for specific keywords that someone might use to find your service or product. This needs to start with a
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Experience mapping is a great tool to help describe a customer experience through an existing service. Not only can a experience map identify major pain points but also help dramatically improve services and
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Having an agile approach to software design allows for better software builds with engaging user experiences that are innovative and push the boundaries of the technology world. Using an array of different UX methodologies allows Red...
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Does your company need to better understand what your users goals are in order to help you make smarter business decisions? Well, your in luck. Today we’re going to go over
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Having a usable website or software that is designed for your targeted audience will help your brand thrive. Using our detailed methodology and processes create user interfaces that are easy for your personas to adapt and...
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Understanding each interaction of your customers experience in great detail not only provides and amazing user experience but...
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After you have your new website live and ready for visitors how is it that you measures its success using Key Performance Indicators (KPI)? Well one way is to have Google Analytics installed to review what your current traffic is and what that translates into leads and customers then do an...
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Persona is latin for mask. You can think of a persona as your users of your system each wearing a different mask. For instance you might own a company that sells outdoor supplies. One
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Interested in knowing what your really eating? Well luckily for you a new camera has recently been developed to do just that. AIM, short for Automatic Ingestion Monitor, is a little gadget that clips onto your ear (similarly to a bluetooth device) and records what your eating, when your...
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Did you know that it is estimated that over 2 billion people will own a smartphone by 2015? This means that mobile websites are going to be more important now than they’ve ever been before. So if your company currently has a mobile friendly website, then your...
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If someone told you that a germ-zapping robot existed, would you believe them? Well believe it or not, its true. Germ-zapping robots are currently being used in over two hundred and fifty hospitals thanks to a Texas based company called Xenex. The Xenex designed robots were...
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With the newly released Apple Pay, many critics are asking themselves why has it taken this long for Apple to catch up to their competition Google Wallet? Well, rather than asking “why now?”, maybe we should ask ourselves why has it taken this long for people to find out that Google...
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As of Dec 3 2014 PayPal will be disabling SSL 3.0 v3 what does this mean for your website if your using PayPal as your payment gateway? Well your going to have to update to TLS and also disable SSL3.0 v3 on your web server as well. POODLE was released with the CVE identifier of...
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Responsive web design is one the most important elements that is being overlooked in todays web design world. With more than 50% of Internet users using mobile or tablets it essential to have a website that renders pixel perfect across all devices and gives user-friendly experience....
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Is your company looking to find an email management systems that will not only help monitor your customers but also boost your sales? Then Campaign Monitor is the right program for you. Campaign Monitor is a very powerful software system that allows you to create, send, and optimize,...
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With online shopping being at an all time high, companies are trying to develop new and innovative delivery methods in order to keep up with the demands. One company that stands out, and has brought great debate to the table, is Amazon’s...
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Many of the people reading this article will most likely know what google analytics is, but do they know that it provides Key Performance Indicators, also known as KPI’s, that offer great insight towards their businesses success? Probably...
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PHP is a very popular scripting language that has changed drastically over the years. Originally developed for websites and server-side scripting, PHP now has the ability to be run from command line interfaces and be used in stand alone graphical applications. With PHP’s core...
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HTML5 and CSS3 have quickly become buzz words in the web development industry, but why? This is simply because they both bring vast new capabilities and introduce clean and simple methodologies.
The...
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As technology continues to shape our day to day lives, it is becoming more and more evident that we are entering an era of Hybridity. This new era, called The hybrid age, is an age where we will see huge technological advancements as well as the incorporation of technology into the human...
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As revealed yesterday morning, google will now be considering SSL (Secure Sockets Layer) and HTTPS (Hypertext Transfer Protocol Secure) when ranking websites in their algorithm. The main reason why google has added an HTTPS ranking is to ensure higher security, with less breaches, and by doing...
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When it comes to mobile development, many developers are unsure as to which platform they should develop for; Should they develop for iOS devices or should they develop for Android? In terms of the market, both Google and Apple account for about 90% of smartphone users, so in a perfect world you...
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While UX (user experience) is a very important aspect to website development there is often a missing component that is needed to tie everything together; a component called empathy mapping. Empathy mapping is a...
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In the world of apple, things definitely seem to have been pretty boring lately especially with the disappointing release of iOS7 and Mavericks - but good news is here. Apple has created a new mobile operating system called iOS8 that is sure to excite. This time around, apple has put...
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Designing a website that caters to the needs of your users can sometimes be a difficult task but is one that can be achieved through user centered design. User centered design, also known as UCD, is a methodology that...
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One of the key tasks to accomplish during a software build is delivering a product that meets all functional requirements. If a software system doesn’t cater to all of the required necessities, that...
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It’s time to put names to faces and assemble your key stakeholders, identify problems and define success for your key stakeholders. Bringing energy and...
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Benchmarking is a topic where many people don’t see eye to eye as it is believed to be a bit of a time waster. But in reality, it can benefit your company in many ways including boosted website traffic and sales. Benchmarking is a process where companies compare both competitors and...
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