Search Engine Optimization: Is it still worth the time and money?
Search Engine Optimization (SEO) came on the scene in 1997 when a man by the name of Danny Sullivan launched Search Engine Watch, a website which was dedicated to providing tips and tricks on how to get websites...
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Creating blog content not only shows you’re an expert in your field but can also be used as a key function in your SEO campaign. The main reason is each time you create a blog post your creating a new page that contains title tags, meta tags, and content that now can be targeted for...
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Yoast is a popular WordPress plugin that helps you easily optimize keywords, key phrases, synonyms and related keywords for faster and better rankings with the Google search engine. It’s a nice tool for beginners to advanced SEO experts helping you easily manage your websites...
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Good content is where it all starts if your page provides obvious content that is authentic and valuable past self-promoting your services. This will drastically improve your chances of ranking the pages for specific keywords. Making sure there is some media like video or images to accompany...
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With a ecommerce customers typical conversion rate around %2 what do you do about the other 98% of customers that leave your website? Remarketing allows you to keep in front of all your customers after they leave your website. Have ad reach across the web, Facebook and Twitter allows you to show...
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Using Google is a common practice for most people today. Search engine optimization allows us to rank your website for specific keywords that someone might use to find your service or product. This needs to start with a
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After you have your new website live and ready for visitors how is it that you measures its success using Key Performance Indicators (KPI)? Well one way is to have Google Analytics installed to review what your current traffic is and what that translates into leads and customers then do an...
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As revealed yesterday morning, google will now be considering SSL (Secure Sockets Layer) and HTTPS (Hypertext Transfer Protocol Secure) when ranking websites in their algorithm. The main reason why google has added an HTTPS ranking is to ensure higher security, with less breaches, and by doing...
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Its official, Google’s latest Panda update has hit the search engine world and has started to roll out updates as of May 20th, 2014. Panda 4.0 is Google’s latest algorithm which has been...
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Google offers an amazing tool that helps your website load quicker. It takes pages that are viewed most and helps the pages load quicker. Google PageSpeed service rewrites pages dynamically to lower the number of requests, PageSpeed will grab original...
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Traditional marketing techniques such a print, T.V and radio ads have been around for years. These types of marketing techniques are called outbound marketing. Outbound marketing is not accurately measurable and compared to the new wave of marketing techniques that have higher ROI and a...
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Many companies these days are focusing the marketing dollars on inbound marketing. Traditional outbound marketing techniques such as radio, T.V and print are just speaking out to anyone that hears or sees. Inbound marketing the new marketing of the digital age where people find you using...
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As of June 2012 Google now has given more preference to websites that are responsive. Responsive means having a website that renders according to screen size. This is because the user experience is optimized and users can find your content easily. With...
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To maximize your digital marketing ROI you need to first analyze some key factors. What business are you in? What is your digital marketing budget? Where do you what your reach to show ( Just Calgary or World Wide)? Who is your audience(s)? How should we engage our customers and what techniques...
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You hear it being talked about at all the web marketing companies. You think you know what it means (and what the consequences are if you don’t do it) but there is still a grey area that is ambiguous and you are not sure if it is going to sink your online web presence. Using effective...
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Setting up the right foundation for your SEO campaign is crucial. This means looking at Social Media such as Pintrest, Facebook and Twitter and understanding how you will tackle these sites and integrate them into your current...
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