14 Nov 2022 323 day 13 14

The Effect of Branding

In order to compete in today's market, it is essential that businesses invest time and resources into developing a strong brand. Your brand is much more than just your logo or the name of your company; it encompasses the entire experience that your customers have with your...

Read Full Entry >>

30 Nov 2015 2864 day 28 15

The Power of Email Marketing

Popular email marketing tools such as campaign monitor and mail chimp help organizations use white hat servers to easily send out beautiful email marketing campaigns that land in inboxs. Segments allow you to create lists of...

Read Full Entry >>

23 Oct 2015 2903 day 11 16

Red Cherry recognized as one of Canadas top web designers by Clutch.

Red Cherry was identified as one of the leading web design firms in Canada as of Oct 22nd 2015.  We are very pleased by this news as it shows not only do our designs rock but...

Read Full Entry >>

27 Apr 2015 3082 day 9 1

So why does Pinterest have a higher ratio of female users

Have you ever wondered who exactly uses social media websites?  Well, if you haven’t and you think you already know the answer, you may be surprised by some recent findings.  When you think about social media and...

Read Full Entry >>

25 Feb 2015 3142 day 34 1

Creating a clear, cohesive, visual brand identity

Creating a clear, cohesive, visual brand identity in todays market is crucial, especially with the amount of advertising that is thrown in our faces on a daily basis.  Lets face it, we’re human.  We are programmed to judge a book by its cover.  Before we even begin to read...

Read Full Entry >>

9 Jun 2014 3404 day 5 16

Communicating data to your target audience

Communicating data to your target audience can sometimes be an eye-glazing and difficult task to do.  Infographics are used for this very reason as playful, simplified, graphics are used to turn complex concepts into fun and engaging content.  The compelling and attractive nature of...

Read Full Entry >>

29 Apr 2014 3445 day 4 15

Mood boards a picture is worth a thousand words

Mood boards also called inspiration boards help establish the esthetical look and feel of a website. Mood boards are presented after our wire-framing stage and help rapidly prototype the design direction. It helps determine...

Read Full Entry >>

1 Mar 2014 3503 day 19 8

The Importance of High-Quality Website Content

When completing a new website, many people focus the majority of their time and resources on producing the best design and layout for their site. While design is extremely important as it sets the mood and professionalism of your
Read Full Entry >>

22 Feb 2014 3510 day 30 27

Immersing your customers in your brand. Clear messaging.

Creating clear top level messaging for your customers is essential to highly engaging customer experience. Top level messaging can come from three levels. The first your
Read Full Entry >>

15 Dec 2013 3579 day 4 14

The importance of an effective re-marketing campaign

98% of clients that start a re-marketing campaign stay with us for one simple reason ROI and low cost. What is re-marketing and how does it work? When someone visits your website we place a cookie in their browser. This cookie then is read by our partner networks and displays your ads on other...

Read Full Entry >>

29 Apr 2013 3810 day 9 4

Strong Brand DNA

Whether you are small business or a large multinational company, whether you sell B2B or B2C one thing is in common: every company has its own unique brand DNA. Those companies which haven’t defined their brand DNA will...

Read Full Entry >>

15 Mar 2013 3855 day 8 7

Clear Calls to Action

Good web design is crucial to having a website that people will both use and interact with. You have 3 seconds to get a person’s attention. Having clear CTAs (Call to Action) like a Contact Us button, a rich banner or even just a phone...

Read Full Entry >>