14 Nov 2022 194 day 19 14

The Effect of Branding

In order to compete in today's market, it is essential that businesses invest time and resources into developing a strong brand. Your brand is much more than just your logo or the name of your company; it encompasses the entire experience that your customers have with your...

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30 Nov 2015 2735 day 8 15

The Power of Email Marketing

Popular email marketing tools such as campaign monitor and mail chimp help organizations use white hat servers to easily send out beautiful email marketing campaigns that land in inboxs. Segments allow you to create lists of...

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23 Oct 2015 2774 day 26 16

Red Cherry recognized as one of Canadas top web designers by Clutch.

Red Cherry was identified as one of the leading web design firms in Canada as of Oct 22nd 2015.  We are very pleased by this news as it shows not only do our designs rock but...

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27 Apr 2015 2953 day 20 1

So why does Pinterest have a higher ratio of female users

Have you ever wondered who exactly uses social media websites?  Well, if you haven’t and you think you already know the answer, you may be surprised by some recent findings.  When you think about social media and...

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25 Feb 2015 3013 day 7 1

Creating a clear, cohesive, visual brand identity

Creating a clear, cohesive, visual brand identity in todays market is crucial, especially with the amount of advertising that is thrown in our faces on a daily basis.  Lets face it, we’re human.  We are programmed to judge a book by its cover.  Before we even begin to read...

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9 Jun 2014 3275 day 2 16

Communicating data to your target audience

Communicating data to your target audience can sometimes be an eye-glazing and difficult task to do.  Infographics are used for this very reason as playful, simplified, graphics are used to turn complex concepts into fun and engaging content.  The compelling and attractive nature of...

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29 Apr 2014 3316 day 30 15

Mood boards a picture is worth a thousand words

Mood boards also called inspiration boards help establish the esthetical look and feel of a website. Mood boards are presented after our wire-framing stage and help rapidly prototype the design direction. It helps determine...

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1 Mar 2014 3374 day 11 8

The Importance of High-Quality Website Content

When completing a new website, many people focus the majority of their time and resources on producing the best design and layout for their site. While design is extremely important as it sets the mood and professionalism of your
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22 Feb 2014 3381 day 7 27

Immersing your customers in your brand. Clear messaging.

Creating clear top level messaging for your customers is essential to highly engaging customer experience. Top level messaging can come from three levels. The first your
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15 Dec 2013 3450 day 5 14

The importance of an effective re-marketing campaign

98% of clients that start a re-marketing campaign stay with us for one simple reason ROI and low cost. What is re-marketing and how does it work? When someone visits your website we place a cookie in their browser. This cookie then is read by our partner networks and displays your ads on other...

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29 Apr 2013 3681 day 29 4

Strong Brand DNA

Whether you are small business or a large multinational company, whether you sell B2B or B2C one thing is in common: every company has its own unique brand DNA. Those companies which haven’t defined their brand DNA will...

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15 Mar 2013 3726 day 12 7

Clear Calls to Action

Good web design is crucial to having a website that people will both use and interact with. You have 3 seconds to get a person’s attention. Having clear CTAs (Call to Action) like a Contact Us button, a rich banner or even just a phone...

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