Setting up the right foundation for your SEO campaign is crucial. This means looking at Social Media such as Pintrest, Facebook and Twitter and understanding how you will tackle these sites and integrate them into your current site. Furthermore, SEO requires targeting the right keywords for your online campaign. Targeting keywords that are too generic or one-word keywords can result in a lack of leads or non-qualified leads. Also, put into perspective your re-marketing campaign. If someone visits your website, will your advertising pop up all over the internet on other sites they visit after?
Once you have taken all these things into consideration it's time to look at your audience and the design of your website. Finally, you build the site making sure all the on-page optimization is in place, meta tags are in place, there are no broken links, the website loads quickly, it can be crawled well and you have a superior design that speaks to your customers. No one ever said SEO was simple, but it it essential to getting your site viewed by your target audience.