With Pay Per Click (PPC) allows you to quickly gain access to the top of Google search engine results page (SERP). With PPC we help you write content for your ads are target keywords relevant to your industry. The price you pay per click depends on how competitive a keyword is and how broad of a audience you target. For example if you target the keyword "Tree Service" for a world wide audience you would pay much more than if you target just the Calgary area. This is important as your business may not target customers outside of a city or province. You want to "optimize" your PPC campaign to make you sure you target the right keywords, the right audiences and show your ads in locations that are applicable to your business. This increases ROI / lowers costs.
We suggest running a PPC campaign in conjunction with a SEO campaign to start as this gives you instant traction with the search engines and drives qualified leads to your website right away. The only downside to PPC is that cost run up much higher and people are less likely to click a PPC ad then a organic listing below.
What is the difference between organic search engine results and paid? The paid normally are at the very top and have a yellow background. People are 75% more likely to click an organic listing and this listing doesn't cost you per click. Organic is the best long term solution if your looking for steady traffic and qualified leads for years to come. To learn more about our organic SEO programs please see our services SEO.comments powered by Disqus